![](https://cdn.myportfolio.com/3f74f3e5-d9f0-4f4f-ba23-e313c941269a/ce922a23-303d-42e8-9efc-98b879fff52f_rw_1920.png?h=d56587494978efd7e8e137a9cee12880)
New York Toy Collective was seeking a new logo for a brand they were establishing for less sec-related projects. They asked for it to be called "Extra Queer," and have "kawaii" type style. Here are the first iterations:
![](https://cdn.myportfolio.com/3f74f3e5-d9f0-4f4f-ba23-e313c941269a/4cff844a-2680-4c19-91ff-5ced68b1e67b_rw_1920.png?h=5b112a5f914b206a689a075c2c61c2d2)
![](https://cdn.myportfolio.com/3f74f3e5-d9f0-4f4f-ba23-e313c941269a/4b9c9aa1-c66c-456d-95f6-293277941d5f_rw_1920.jpeg?h=554a982d387279d2f493bc99ccee376b)
![](https://cdn.myportfolio.com/3f74f3e5-d9f0-4f4f-ba23-e313c941269a/993dfe03-0e29-4e27-ba9c-76b16ecb8fdf_rw_1920.jpg?h=a620b6124a57da02a6fdee5c772b0715)
They decided they preferred the simpler bubble lettered one, and requested a rainbow in the background. I went for it full kawaii, below.
![](https://cdn.myportfolio.com/3f74f3e5-d9f0-4f4f-ba23-e313c941269a/faca9be2-b308-4bf9-859b-d96fbfc5a93d_rw_1920.jpg?h=f91adeae424472402d93f9809aa0be04)
They thought that was too on-brand for kawaii style, requested more asymmetry, and some alternate rainbow colors. Here were my designs from this feedback.
![](https://cdn.myportfolio.com/3f74f3e5-d9f0-4f4f-ba23-e313c941269a/02c509ea-4447-4808-a202-82b69069202b_rw_1920.png?h=622ec05b71272586737456475fc28ffd)
![](https://cdn.myportfolio.com/3f74f3e5-d9f0-4f4f-ba23-e313c941269a/6cb417c6-3ee8-4862-9ab2-7d515f6373c3_rw_1920.png?h=02acbfea465943f7f74b45fd251fa224)
![](https://cdn.myportfolio.com/3f74f3e5-d9f0-4f4f-ba23-e313c941269a/1f11319c-6c6e-400e-86ca-ec7e675e4202_rw_1200.jpg?h=2a0c3eeb90037ebb82f4b5c779b78898)
They preferred the second one, so off I went to vectorize the final draft, and here we are:
![](https://cdn.myportfolio.com/3f74f3e5-d9f0-4f4f-ba23-e313c941269a/01e87f6e-6390-4377-872b-95d28147a0b6_rw_1920.png?h=1fb4f47353bb6d3c268fcd2bcb0b953c)